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ABOUT
P by PANACHE is the second label of a high jewellery brand PANACHE, meaning the “plume on a helmet”. Collection of P by PANACHE can be best described as being “lavishing yet wearable”, created with the exact precision of fine jewellery workmanship and delicacy in design.
CREATIVE DIRECTOR CHASUNYOUNG


CREATIVE DIRECTOR CHASUNYOUNG Jewelry designer Sunyoung Cha was born in Seoul, in 1982.
Having passed Seoul Arts High School and Ewha Womans University, she entered Central Saint Martins in London, UK, to study metal craftwork. As a student, her prized artwork from the British Art Medal Society was collected at the British Museum, while she won the commission for the 2007 S/S London Fashion Week jewelry design for designer Jonathan Saunders, thereby entering the world of fashion jewelry.
Cha grew up and absorbed the two juxtapositions – Seoul and London – where two worlds collide, where contemporary and tradition are both respected and honored, and live in parallel. Through such upbringings, she understood that jewelry could not only be beautiful in the modern aesthetics, but also in the traditional sense, in other words, she started to crave for a certain beauty and a value that could shine throughout the ages, connecting generations together.
Cha launches Panache in 2008, a fine jewelry brand that implies ‘plumage on a helmet’. The logic behind the name was the belief that there is a romantic harmony between a rigid and cold steel helmet along with a soft and malleable plumage being analogous to jewelry being made out of hard metal, but at the same time, amplifying the beauty and delicateness of a woman.
The contrast between opaque and transparent gems, structures that break the convention and delicate details such as engravings and finishes are some of her signature techniques, while the designer has a special preference for sizeable corals and turquoise gems to make a bold statement. In particular, she has been proposing jewelry designs that can be worn in two or three different ways according to one’s tastes, being adored by clientele in all ages for fulfilling both ornamental and practical values. <“Dignified Beauty”- W KOREA>

2018
Re-launched the brand under the name Panache Chasunyoung, with a global network of 40 offline stores, including Barneys New York and Harvey Nichols.

2014
Inspired by the Panache brand, the KBS drama series <Beyond the Clouds>, enacted scenes of making the Belle la fair necklace and other major jewelry pieces.

2013
The Kiss collection, inspired by Marylyn Monroe, hand-crafts the chain wire, visualizing the lines from her movies onto the necklace, ending up at the lip-shaped jewelry. The collection receives much attention for its witty story and differentiated pieces.

2011
The Anna Comnena collection, a re-interpretation of the Byzantine mood, is still a classic of the brand, loved by many as a bold signature style of Panache.

2010
Launched P by Panache, a fashion jewelry line.

2008
Launched the first collection of the fine jewelry brand Panache in Seoul.

PANACHE CHASUNYOUNG

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